Elaboration on Operative Marketing Plan (Marketing Activities Planning up to 1 year)
Marketing Budget (Corresponding to Elaborated Marketing Plan)
Merchandising Standards (Products Shelf Space Design)
Trade Formats (Sales Pipeline Planning)
Promotion Activities Planning (Event Marketing)
PR Activities Planning (Mass Media Partners Search, Publications Design, Circulation, Periods Corresponding to Customer Segmentation)
Advertising Campaigns (IMC Message Elaboration, IMC Channels, Effectiveness Analysis)
Operative Marketing
