ABM VIP CONSULTING®: Driving Short-Term Success with Precision Operative Marketing

We specialize in translating strategic vision into tactical marketing execution, delivering measurable results within a one-year timeframe:

• Elaboration on Operative Marketing Plan (Marketing Activities Planning up to 1 year):
  • We develop detailed, actionable marketing plans that outline specific activities, timelines, and responsibilities for the next 12 months.
  • This includes defining target audiences, setting measurable goals, and creating a clear roadmap for achieving your short-term marketing objectives.
  • We make sure the plan is flexible, so that it can be altered as market conditions change.
• Marketing Budget (Corresponding to Elaborated Marketing Plan):
  • We create comprehensive marketing budgets that align with your operative marketing plan, ensuring efficient allocation of resources.
  • This involves detailed cost projections, return-on-investment (ROI) analysis, and ongoing budget management to maximize the effectiveness of your marketing spend.
  • We also help to analyze the effectiveness of the budget, and make changes as needed.
• Merchandising Standards (Products Shelf Space Design):
  • We design and implement merchandising standards that optimize product placement and enhance the customer shopping experience.
  • This includes creating visually appealing shelf displays, developing effective point-of-sale materials, and ensuring consistent brand presentation across all retail locations.
• Trade Formats (Sales Pipeline Planning):
  • We develop and optimize trade formats, including sales pipeline planning, to drive sales growth and improve customer conversion rates.
  • This involves analyzing sales data, identifying key sales opportunities, and creating effective sales strategies to maximize revenue.
• Promotion Activities Planning (Event Marketing):
  • We plan and execute targeted promotional activities, including event marketing, to generate leads, increase brand awareness, and drive sales.
  • This involves identifying relevant events, developing engaging event experiences, and measuring the effectiveness of promotional campaigns.
• PR Activities Planning (Mass Media Partners Search, Publications Design, Circulation, Periods Corresponding to Customer Segmentation):
  • We develop and execute strategic PR plans to enhance your brand’s reputation and visibility.
  • This includes identifying and engaging with relevant media partners, creating compelling press releases and publications, and tailoring PR activities to specific customer segments.
• Advertising Campaigns (IMC Message Elaboration, IMC Channels, Effectiveness Analysis):
  • We develop and execute integrated marketing communication (IMC) campaigns that deliver consistent and impactful messages across multiple channels.
  • This includes crafting compelling ad copy, selecting appropriate advertising channels, and conducting thorough effectiveness analysis to optimize campaign performance.