Defining and Differentiating a Strong Brand

Creating a brand for your business is like giving a name to a person. The better defined and positioned it is, the more recognisable it becomes. This means that a well-defined and differentiated brand is more likely to be remembered. It generates interest and attracts potential customers. Branding is a complex process that requires careful consideration of every technique before deploying it. It’s important to remember that rebranding can be significantly more expensive than creating a brand correctly the first time.

Our business educational programmes offer facilitated workshops and masterclasses designed to strengthen team building. We recommend enrolling whole departments, divisions, or sections.


ABM VIP Consulting® Business School | Masterclass
Format: Masterclass

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  • Valuable knowledge regarding the topic.
  • Practical assignments to help apply the concepts and enhance the skills.
  • Upon completion – a certificate of completion.



Masterclass/Facilitated Workshop


3 academic hours (excluding time for 2 short breaks)


Individual/Group (maximum – 7)

Leverage agile frameworks to provide a robust synopsis for high-level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition. Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment. Bring to the table win-win survival strategies to ensure proactive domination.


Branding, Effective Marketing, Positioning, Building a Brand, Business Strengths, Sustainable Development, Customers Loyalty 

Owners, Managers, Marketers 


Scheduled for a Client 

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