Launching an Effective Marketing Plan

Launching an Effective Marketing Plan | Workshop #1 for a Marketer An effective marketing plan is crucial for ensuring successful business development, especially when working with a tight marketing budget. It’s important to note that a marketing plan must not just focus on promotional activities or marketing tools. It should also clearly define the target […]

Defining and Differentiating a Strong Brand

Defining a Brand and Differentiating it in the Market | Masterclass Creating a brand for your business is like giving a name to a person. The better defined and positioned it is, the more recognisable it becomes. This means that a well-defined and differentiated brand is more likely to be remembered. It generates interest and […]

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